Facebook is 'building shadow profiles of non-users', claims privacy watchdog

Facebook is ‘building shadow profiles of non-users’, claims privacy watchdog

by THEUNHIVEDMIND, theunhivedmind.com
October 23rd 2011

By Emily Allen

http://www.dailymail.co.uk/sciencetech/article-2052500/Facebook-building-shadow-profiles-non-users-claims-privacy-watchdog.html

Facebook is building profiles of people who have not created an account with the social networking giant, it has been claimed.

The allegation, made by Ireland’s Data Protection Commissioner (IDPC), claims that users are encouraged to give out non user’s personal details, like names, phone numbers and email addresses, which Facebook uses to create ‘shadow profiles’ of those people.

However, Facebook, which has 800 million users, has denied the claims and refutes allegations it is tracking information of non account holders too.

Facebook is building ‘shadow’ profiles of non-users who have not created an account on the world’s largest social network it has been claimed

The claims were outlined in a complaint made by student Max Schrems, 24, in August who asked the company to release data it held on him much of which he claims he had deleted from his profile.

He was given a CD with all the information, including data about his friend requests and messages he had deleted, and then filed 22 complaints with the IDPC, which has jurisdiction over Facebook in Europe.

The complaint states that information is being gathered ‘without notice or consent by the data subject’ and may be ‘embarrassing or intimidating and might also constitute sensitive data like political opinions, religious beliefs or sexual orientation’.

If the social network is found to be keeping data illegally it will be forced to comply with the law or it will be fined.

If Facebook, founded by Mark Zuckerberg, pictured, is found to be keeping data illegally it will be forced to comply with the law or it will be fined

Spokesman for the IDPC Ciara O’Sullivan told FoxNews.com that its audit of Facebook Ireland’s privacy policies was part of a ‘statutory investigation’ which is expected to trigger changes.

She said the ‘comprehensive audit’ will begin before the end of the month.

Facebook spokesman Andrew Noyes told the news website it allows users to send emails to friends inviting them to join Facebook and that invitee’s email addresses and names are kept so users can be informed when friends join.

He said this practice was common among services that involve invitations.

Mr Noyes added ‘The assertion that Facebook is doing some sort of nefarious profiling is simply wrong’.

The social network also said information from users it not used to target advertisements and information is not sold to other people.

Original Page: http://theunhivedmind.com/wordpress/?p=7707

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